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Where Strategy Meets Results
+$200M
Influenced Pipeline
Driving revenue through integrated campaign strategy.
+43%
Brand Recall Lift
Strengthening brand visibility through cohesive storytelling.
+4000%
User Growth
Expanding audience reach with influential digital strategy.
+82%
Engagement Increase
Boosting engagement through content experiences.
About
I’m a strategic marketing leader with roots in education and a career built on understanding people. I use insight and narrative to shape integrated brand, content, and campaign ecosystems that make audiences feel something and take action.
My approach is simple: clarity first, impact always. I design marketing that connects human behavior with creative strategy, creating work that reflects culture, elevates brand story, and produces results that matter.
Selected work featured in EdSurge, University Business, Inside Higher Ed,
Times Higher Education, Fierce Education, Campus Technology, GovTech, NASPA, ISTE, and EDUCAUSE.
Integrated Strategy
Brand Storytelling
Narrative Systems
Audience Intelligence
Creator Ecosystems
Full-Funnel Design
Impact That Elevates
Brand & Content Strategy
Transforming brands at the portfolio level through messaging architecture, positioning, and integrated activation.
i-Ready Portfolio Rebrand
Messaging Architecture • Portfolio Positioning • Content Strategy
Led the messaging and content strategy for the i-Ready portfolio rebrand, launching Connection Creates Impact and translating the platform narrative into integrated campaigns, web experiences, sales enablement, and national events. This work aligned product, creative, and GTM teams around a cohesive story that strengthened brand equity while supporting scalable, portfolio-wide growth.
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Anthology Global Brand Campaign
Integrated Content Strategy • Full-Funnel System
Led the development of an SEO-driven editorial and content system that powered Anthology’s global brand campaign, unified teams across regions, and secured high-impact thought leadership placements. By aligning goals, buyer personas, and channel frameworks, I enabled consistent, scalable storytelling across the funnel—driving +82% engagement, +30% leads, +81% organic growth, and $200M+ in closed pipeline.
Impact That Connects
Integrated Campaigns
High-impact campaigns that move audiences through insight-driven storytelling and multi-channel orchestration.
Teacher Feature Influencer Campaign
Messaging • Campaign Themes • GTM Strategy
I developed and led a nationwide influencer campaign spotlighting educator stories to increase brand visibility and accelerate acquisition. Partnering with 50+ teachers, the campaign delivered an 800% increase in referral traffic, 275% lift in social-driven leads, and a 25% YoY increase in new business. This strategy became a cornerstone of SPC’s digital growth model.
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Impact That Scales
Growth Initiatives & Innovation
Programs, launches, and AI-driven solutions that accelerate pipeline, engagement, and long-term value.
AI Strategy Agents
AI Insights • Market Intelligence • Competitive Analysis
I designed AI-powered strategy agents—including Persona Alignment and Competitive Intelligence tools—to accelerate insight gathering and improve targeting, messaging, and differentiation. These systems enabled real-time market awareness, streamlined decision-making, and equipped teams with actionable intelligence that strengthened campaign relevance, positioning, and cross-functional alignment.
Narratives in Motion
"Briana combines deep domain knowledge with creative execution, quickly launching programs that are both impactful and practical. She brings a collaborative, hands-on approach and navigates change with clarity while continuing to deliver."
- Director of Communications & Engagement, Global Consumer Brand
"A talented marketer with strong instincts, Briana pairs strategic thinking with empathy and collaboration, bringing heart, dedication, and a deep commitment to great work."
- VP of Internal Communications, SaaS Company
"Bringing a rare blend of strategic clarity and creative depth, Briana consistently turned complex goals into intelligent content systems that delivered real business outcomes."
- Head of Marketing, EMEA & APAC, Global EdTech Company
"Briana brings a thoughtful, strategic lens to everything she does—combining big-picture thinking with the ability to translate strategy into clear, well-structured, multi-channel execution."
- Director of External Communications, EdTech Company
"Briana consistently drove complex projects to the finish line—cutting through challenges and sharpening how our SaaS value was understood in the market."